1916
The business opened under the name Bertani Amedeo as a small shop in the center of Reggio Emilia that retailed sanitary products.

1916-1967
The business’s ownership passed down to the founder’s heirs and it expanded, moved its headquarters and changed its name to Bertani S.n.c.

1981
The first small showroom was opened.

1989

Moved to 5,000 sq. m. large current headquarters.
Turnover was approximately 10 billion lira.

1994
The first branch was opened in Parma.

1996
The new showroom was built near the headquarters.
The showroom area covered 2,500 sq. m. and was designed by architect Helen Rainey.
Bertani became a Joint Stock Company.
Its second branch opened in Modena.
The Intesa Srl company was founded with 5 other retailers of sanitary and heating materials active in different parts of northern Italy.
The company’s objective is to centralize and optimize purchases from shared suppliers.
In the following years, a central warehouse was purchased in Piacenza and the BadenMaster and TecnoMaster brand product lines were developed and marketed.

1998
The sales point in Sassuolo opened.

1999
The company was certified for the ISO 9002 Quality System by the certifying agency DET NORSKE VERITAS.
Later (in 2005) the certification was extended to the ISO 9001/2000 standard.

2000
The Mirandola branch opened.

2004
The Sassuolo branch moved to the new Fiorano Modenese location.
Architect Giampaolo Benedini designed the sales point’s large showroom, adopting innovative approaches to present and display the bathroom furnishing and space.

2005
Tecnica Commerciale Termoidraulica Spa was founded with the first sales point in Sardinia.
The company was founded on 29 October 2004 with the local businessman C. Cossu. The sales location was opened in January 2005.

2006
The Pavullo nel Frignano branch opened.

2007
The Fidenza branch opened.